![]() ![]() to that horrific commercial where all of the other brand mascots show up to mourn the dead Peanut Man and celebrate the terrifying baby that crawled out of his corpse, huge corporations are trying to take advantage of fan loyalty by orchestrating these massive, ambitious crossover events. Of course, there has always been a rich history of crossovers in the history of TV, movies, and video games, but in this new, strange, late-capitalist world where a total of three or four companies have divvied up the rights to seemingly all of our favorite pieces of entertainment, a sort of crossover arms race has developed.įrom The Avengers to Suicide Squad to Super Smash Bros. ![]() “The most ambitious crossover event of all-time.” The claim was so ubiquitous in the marketing for Marvel’s The Avengers: Infinity War that it has since become a meme. ![]()
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